empathy

WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger

Strong emphasis on empathy and ‘reframing the narrative’

Walgreen Boots Alliance, the massive US/UK pharmacy and beauty company that operates across the world, … [Read more...] about WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger

Customers demand personal but brands lack empathy, says KPMG report

Top ranking brands in each country scored 12% higher on average, compared to other brands in their respective markets, so consumer expectations will continue to … [Read more...] about Customers demand personal but brands lack empathy, says KPMG report