California offerings range from your own barrel to a home dinner
US wineries are re-evaluating their loyalty offering, and moving away from the wine club and its order by the case proposition.
Instead, an increasing number are exploring options that have proved so successful in the travel and hotel industries. What the following list shows, is importance of experiences and exclusivity, and the story of what is being poured into your glass. Jordan Vineyard and … [Read more...] about Experiential loyalty superceding wine clubs