Counting on experiences to get customers back
OK, so we are not the first to use this heading, but it is so appropriate for the brave change of direction taking place at the cash … [Read more...] about Intu the unknown
experiential loyalty
Following in Millennial footsteps
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Why can't loyalty be more experiential?
There were three backpackers sitting in front of me on a ferry crossing between Maria Island and Tasmania. Each had renounced the values of their … [Read more...] about Following in Millennial footsteps
Coca-Cola wants to be understood
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Soft drink brand now has a “real point of view”
Coca-Cola, the behemoth of a soft drinks brand that used to be marketed as ‘the real thing’ with a catchy tune, is turning … [Read more...] about Coca-Cola wants to be understood