Intentions include coss-selling, brand awareness, linking to CSR program and first party data
General Mills, the global FMCG (CPG) conglomerate that sells a … [Read more...] about General Mills launches first consumer loyalty program
Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
General Mills, the global FMCG (CPG) conglomerate that sells a … [Read more...] about General Mills launches first consumer loyalty program