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financial loyalty

International Loyalty Awards launches for 2023 with a focus on customers

"The loyalty business is at the centre of customer communications and activity. It is the heart of every venture. It deserves to be recognised."

Research and data are … [Read more...] about International Loyalty Awards launches for 2023 with a focus on customers

Closing the gap between online and in-store loyalty

Guest Article

Loyalty is hard won and easily lost. Yet sometimes it is out of retailers’ hands. Securing repeat business was already a major challenge for retailers as cross-border commerce proliferated, and the … [Read more...] about Closing the gap between online and in-store loyalty

Bank loyalty programs coming soon to a place near you

Ascenda background and clients

Ever since the report from Alliance Data and Euromonitor that a global surge of brand investments in loyalty and rewards worth A$387 billion is taking … [Read more...] about Bank loyalty programs coming soon to a place near you

UK bank customers unhappily loyal

Big difference between ‘attitudinal’ loyalty (stated intention to switch) with behavioural loyalty (would choose a new bank if could start over) 

If you could start again, … [Read more...] about UK bank customers unhappily loyal

Social rewards bring student programme to life

Exclusive

One for me, one for you….

I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer that brought the whole … [Read more...] about Social rewards bring student programme to life