Big difference between ‘attitudinal’ loyalty (stated intention to switch) with behavioural loyalty (would choose a new bank if could start over)
If you could start again, … [Read more...] about UK bank customers unhappily loyal
financial loyalty
Social rewards bring student programme to life
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One for me, one for you….
I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer that brought the whole … [Read more...] about Social rewards bring student programme to life
CASE STUDY: Eco aspirations and plans to be a facilitator of dreams
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Greek €pistrofi has already proved its worth through one recession. Post-pandemic it is well placed to cement its position in the event of another.
Loyalty programmes operating in … [Read more...] about CASE STUDY: Eco aspirations and plans to be a facilitator of dreams
Points gifting option added to Russian bank loyalty
Russian Sberbank has amended its loyalty programme to make it possible for users to transfer or gift loyalty points to each other.
The Spasibo loyalty programme from Sberbank is tiered … [Read more...] about Points gifting option added to Russian bank loyalty
Plaid enters UK selling bank data to fintechs
Financial services have always lagged behind other sectors (particularly retail and airlines) in their ability to access and use customer data.
So a recent announcement that US-based … [Read more...] about Plaid enters UK selling bank data to fintechs
