Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Loyalty is hard won and easily lost. Yet sometimes it is out of retailers’ hands. Securing repeat business was already a major challenge for retailers as cross-border commerce proliferated, and the … [Read more...] about Closing the gap between online and in-store loyalty
More than 20 top payment card issuers in China are to be equipped with an alternative to the classic cashback scheme to drive cross-border spend, that allows customers to choose their … [Read more...] about Customers given reward choice with new China payments loyalty
Ever since the report from Alliance Data and Euromonitor that a global surge of brand investments in loyalty and rewards worth A$387 billion is taking … [Read more...] about Bank loyalty programs coming soon to a place near you
If you could start again, … [Read more...] about UK bank customers unhappily loyal
I was getting close to sending a particular press release back to sender with a reject note when I noticed this little gem of an offer that brought the whole … [Read more...] about Social rewards bring student programme to life
Loyalty programmes operating in … [Read more...] about CASE STUDY: Eco aspirations and plans to be a facilitator of dreams
Russian Sberbank has amended its loyalty programme to make it possible for users to transfer or gift loyalty points to each other.
The Spasibo loyalty programme … [Read more...] about Points gifting option added to Russian bank loyalty
Financial services have always lagged behind other sectors (particularly retail and airlines) in their ability to access and use customer data.
So a recent announcement that US-based … [Read more...] about Plaid enters UK selling bank data to fintechs
