Brands act as surrogate for solace
There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual … [Read more...] about Customers stay with the brands they know in desire for ‘normalcy’
Ford
What are you doing to mark Earth Day?
A whole 40 years on from the first Earth Day, a look at some of the brands promising to help save the world
This year’s Earth Day theme is “Restore the Planet’ … [Read more...] about What are you doing to mark Earth Day?
Alfa Romeo has most improved loyalty
GM hangs onto top spot on the back of its pickups
General Motors has held onto its position for the sixth year as the favourite automotive manufacturer in the … [Read more...] about Alfa Romeo has most improved loyalty
Ford revamps loyalty programme
US first, but international initiatives in pipeline for app based rewards
Ford Motor Co. is rethinking how it rewards loyal customers, in response to input from its … [Read more...] about Ford revamps loyalty programme
Nectar renews auto partnership
Nectar renews auto partnershipCar maker credits scheme with driving 21% increase in customer retention … [Read more...] about Nectar renews auto partnership
Luxury car makers lose out in customer survey
Luxury car makers lose out in customer surveyMainstream brands perform best … [Read more...] about Luxury car makers lose out in customer survey
Ford tops US auto loyalty chart
Ford tops US auto loyalty chartLuxury brands show dramatic improvement … [Read more...] about Ford tops US auto loyalty chart
Honda in dead heat for car loyalty crown
Honda in dead heat for car loyalty crownCustomers looking for a fun car … [Read more...] about Honda in dead heat for car loyalty crown
How Ford Retail realised its moment of truth – Case Study
How Ford Retail realised its moment of truth - Case StudyIf it was possible for companies to bottle those magic moments when they make a customer happy, or land a sale, you can rest assured they … [Read more...] about How Ford Retail realised its moment of truth – Case Study
Rewarding car buys with points
Rewarding car buys with points Its been a long time since loyalty rewards have been used to incentivise car purchase. Now the idea is back, with a major loyalty company and a significant car … [Read more...] about Rewarding car buys with points