US first, but international initiatives in pipeline for app based rewards Ford Motor Co. is rethinking how it rewards loyal customers, in response to input from its retail network. The automaker has unveiled FordPass Rewards, an app-based loyalty programme that awards points for spending money on vehicle maintenance. It benchmarked against leading programmes in travel and hotels to arrive at the proposition. Ford's last programme, Owner Advantage Rewards, was … [Read more...] about Ford revamps loyalty programme
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Nectar renews auto partnership
Nectar renews auto partnershipCar maker credits scheme with driving 21% increase in customer retention … [Read more...] about Nectar renews auto partnership
Luxury car makers lose out in customer survey
Luxury car makers lose out in customer surveyMainstream brands perform best … [Read more...] about Luxury car makers lose out in customer survey
Ford tops US auto loyalty chart
Ford tops US auto loyalty chartLuxury brands show dramatic improvement … [Read more...] about Ford tops US auto loyalty chart
Honda in dead heat for car loyalty crown
Honda in dead heat for car loyalty crownCustomers looking for a fun car … [Read more...] about Honda in dead heat for car loyalty crown
How Ford Retail realised its moment of truth – Case Study
How Ford Retail realised its moment of truth - Case StudyIf it was possible for companies to bottle those magic moments when they make a customer happy, or land a sale, you can rest assured they would. … [Read more...] about How Ford Retail realised its moment of truth – Case Study
Rewarding car buys with points
Rewarding car buys with points Its been a long time since loyalty rewards have been used to incentivise car purchase. Now the idea is back, with a major loyalty company and a significant car manufacturer involved. … [Read more...] about Rewarding car buys with points
Toyota loyalty suffers after car recalls
Toyota loyalty suffers after recalls Car maker loses out on top spot to Japanese and US rivals … [Read more...] about Toyota loyalty suffers after car recalls
US car makers lose out in brand loyalty
US car makers lose out in brand loyaltyAmerican car manufacturers are facing declining levels of customer loyalty for their products compared to foreign competition. … [Read more...] about US car makers lose out in brand loyalty
