Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual Loyalty Leaders List, … [Read more...] about Customers stay with the brands they know in desire for ‘normalcy’
This year’s Earth Day theme is “Restore the Planet’ and it has never been … [Read more...] about What are you doing to mark Earth Day?
General Motors has held onto its position for the sixth year as the favourite automotive manufacturer in the US on the back of its … [Read more...] about Alfa Romeo has most improved loyalty
US first, but international initiatives in pipeline for app based rewards
Ford Motor Co. is rethinking how it rewards loyal customers, in response to input from its retail … [Read more...] about Ford revamps loyalty programme
Nectar renews auto partnershipCar maker credits scheme with driving 21% increase in customer retention … [Read more...] about Nectar renews auto partnership
Luxury car makers lose out in customer surveyMainstream brands perform best … [Read more...] about Luxury car makers lose out in customer survey
Ford tops US auto loyalty chartLuxury brands show dramatic improvement … [Read more...] about Ford tops US auto loyalty chart
Honda in dead heat for car loyalty crownCustomers looking for a fun car … [Read more...] about Honda in dead heat for car loyalty crown
How Ford Retail realised its moment of truth - Case StudyIf it was possible for companies to bottle those magic moments when they make a customer happy, or land a sale, you can rest assured they … [Read more...] about How Ford Retail realised its moment of truth – Case Study
Rewarding car buys with points Its been a long time since loyalty rewards have been used to incentivise car purchase. Now the idea is back, with a major loyalty company and a significant car … [Read more...] about Rewarding car buys with points
