New research warns of "dissonance" between marketing intentions and customer perceptions
Marketers had the very best of intentions when they started down the … [Read more...] about Personalisation is getting creepy
Forrester Research
Customers frustrated by time needed to resolve issues
Customers frustrated by time needed to resolve issuesResearch firms work with Microsoft to tackle loyalty problem … [Read more...] about Customers frustrated by time needed to resolve issues
Top five UK retail bank websites
Top five UK retail bank websitesCo-operative Bank is the UK retail bank with the best content and functionality on its website, according to independent research firm, Forrester Research. … [Read more...] about Top five UK retail bank websites
Airlines take different approaches to economic downturn
Airlines take different approaches to economic downturn??It is difficult to call how an airline will respond to its need to cut costs due to falling revenue. … [Read more...] about Airlines take different approaches to economic downturn