New year, new research, great expectations for loyalty
Trend Analysis
,Predictions
forrester
Net Zero & Loyalty – Helping to shape the world one nudge at a time
Guest Article
,Free/Open
Almost 16% of global brands plan to introduce SCR rewards to help them nudge customers towards sustainability in their loyalty programs
With … [Read more...] about Net Zero & Loyalty – Helping to shape the world one nudge at a time
Consumer trust crucial to convenience purchasing behaviours
Profiles of new McDonalds and Popeyes programs
Many behaviours have changed in the last months, but it is impressive just how many of us have tried totally new … [Read more...] about Consumer trust crucial to convenience purchasing behaviours
Chinese brands fail customer experience test
Chinese brands fail customer experience testNone are rated as providing excellent service despite efforts to improve … [Read more...] about Chinese brands fail customer experience test
Wallets must be marketing platforms – Forrester
Wallets must be marketing platforms – ForresterAccess to brand rewards is most wanted feature … [Read more...] about Wallets must be marketing platforms – Forrester
Marketing bosses admit dissatisfaction with reward schemes
Marketing bosses admit dissatisfaction with reward schemesMore than a third think schemes under-perform … [Read more...] about Marketing bosses admit dissatisfaction with reward schemes
Companies lose sales through lack of mobile CRM
Companies lose sales through lack of mobile CRMMore than half of European companies lost out on sales and service opportunities before deploying mobile customer relationship management. … [Read more...] about Companies lose sales through lack of mobile CRM