Book review: How cool brands stay hot - Branding to Gen YA great deal is written about Generation Y customers (13-29 year olds), not least how much money they have. What is even more disconcerting is … [Read more...] about Book review: How cool brands stay hot
gen-y
Book review: How cool brands stay hot
Book review: How cool brands stay hot - Branding to Gen YA great deal is written about Generation Y customers (13-29 year olds), not least how much money they have. What is even more disconcerting is … [Read more...] about Book review: How cool brands stay hot
Luxury car makers lose out in customer survey
Luxury car makers lose out in customer surveyMainstream brands perform best … [Read more...] about Luxury car makers lose out in customer survey
New bank brand targets Gen Y customers
New bank brand targets Gen Y customersBranches modelled on fashion outlets and gadget shops … [Read more...] about New bank brand targets Gen Y customers
Consumers want to connect with financial institutions via social media
Consumers "want to connect" with financial institutions via social media11% of online consumers are connected with their bank via a social site, with an additional 36% interested … [Read more...] about Consumers want to connect with financial institutions via social media
Banks face up to challenge of serving Gen-Y customers
Banks face up to challenge of serving Gen-Y customersMany financial institutions still in the early stages of targeting vital demographic group … [Read more...] about Banks face up to challenge of serving Gen-Y customers