Book review: How cool brands stay hot - Branding to Gen YA great deal is written about Generation Y customers (13-29 year olds), not least how much money they have. What is even more disconcerting is … [Read more...] about Book review: How cool brands stay hot
generation y
Book review: How cool brands stay hot
Book review: How cool brands stay hot - Branding to Gen YA great deal is written about Generation Y customers (13-29 year olds), not least how much money they have. What is even more disconcerting is … [Read more...] about Book review: How cool brands stay hot
Generation Y ‘will reshape customer loyalty’
Generation Y ‘will reshape customer loyalty’Millennials are skeptical about location-based marketing offers … [Read more...] about Generation Y ‘will reshape customer loyalty’
Amex Zync works hard to appeal to Gen Y
Amex Zync works hard to appeal to Gen YFinancial coaching and adviceUsing social media and rewardsRewards for green livingWhen an American Express survey found that a … [Read more...] about Amex Zync works hard to appeal to Gen Y
Banks face up to challenge of serving Gen-Y customers
Banks face up to challenge of serving Gen-Y customersMany financial institutions still in the early stages of targeting vital demographic group … [Read more...] about Banks face up to challenge of serving Gen-Y customers