Millennials are being accused of killing everything from pet food to alcohol. This less than scientific claim is based on the volume of tweets calling for said staples of our modern lives to be banned.The pet food one is based on environmental concerns about the amount of methane produced by farm animals, plus the fact that as they are treating their pets as first borns, the usual products are just not good enough. Millennials are opting to buy more expensive pet food, and … [Read more...] about If #millennials are killing … is to be believed, life is about to change
50% of luxury market owned by this group by 2025
It used to be sales that were seasonal, now it is consumer studies, and now is very much the time for them. This one is about the luxury market, which like most things to do with loyalty, is going to be radically transformed by 2025.
The reason for the overhaul is that millennials and Generation Z people are different from previous generation.
Now that’s a surprise!
The study, produced by Boston … [Read more...] about Luxury report points to importance of millennials
Soundbytes from The Loyalty Surgery 2018 – Part One Insight from Bryan Pearson, LoyaltyOne and Uma Talreja, Raymond Rewards IndiaWarning: Danger from consumer rights to data portability -Agreement: Loyalty is going to stay relevantThe ancient walls of the Tower of London provided an atmospheric venue for the 2018 Loyalty Surgery. Surrounded by centuries of turbulent history, it was interesting that we were talking about change, new challenges and loyalty at the crossroads, with plenty of … [Read more...] about Soundbytes from The Loyalty Surgery 2018 – Part One
Loyalty schemes a hit with Gen Z and MillennialsHigh participation rates drive new opportunities for beauty and media/entertainment schemes … [Read more...] about Loyalty schemes a hit with Gen Z and Millennials
Gen Z demands contact via social mediaMajor differences in favourite brands for 16-21 age group … [Read more...] about Gen Z demands contact via social media