Points not the only draw in loyalty schemesSurvey shows importance of other factors … [Read more...] about Points not the only draw in loyalty schemes
GI Insight
Supermarkets best at bonding with customers
Supermarkets best at bonding with customersMany sectors struggling – particularly with older consumers … [Read more...] about Supermarkets best at bonding with customers
UK consumers ‘hostile’ to companies on social media
UK consumers ‘hostile’ to companies on social mediaBut two thirds still ‘like’ company pages … [Read more...] about UK consumers ‘hostile’ to companies on social media
UK firms ramping up recession loyalty efforts
UK firms ramping up recession loyalty effortsDrive to retain customers and build relationshipsin tough times, finds survey … [Read more...] about UK firms ramping up recession loyalty efforts
GI Insight hires industry veteran to drive new business
GI Insight hires industry veteran to drive new businessCustomer insight and loyalty marketing firm GI Insight has appointed industry veteran Barry Smith as senior consultant. … [Read more...] about GI Insight hires industry veteran to drive new business
Customer intimacy: who is achieving it and who needs work?
Customer intimacy: who is achieving it and who needs work?‘Know your customers’ is a mantra virtually every company understands – or at least pays lip service to. The question is: how well are firms … [Read more...] about Customer intimacy: who is achieving it and who needs work?
Firms must “get closer to customers” if marketing is to be welcomed
Firms must “get closer to customers” if marketing is to be welcomedConsumers see supermarkets as ‘friends’ but many major industry sectors fail to relate to customers, finds survey … [Read more...] about Firms must “get closer to customers” if marketing is to be welcomed
Supermarkets losing out to value retailers
Supermarkets losing out to value retailersOver a third of shoppers have switched from their usual grocery supermarkets to ‘value’ retailers, as once-loyal customers look to trim their household … [Read more...] about Supermarkets losing out to value retailers
Reward schemes position firms for the upturn
Reward schemes position firms for the upturnSurvey shows database marketing key for businesses but poor integration of marketing activities could leave some behind … [Read more...] about Reward schemes position firms for the upturn
Loyalty membership soars but relevancy still languishing
Loyalty membership soars but relevancy still languishing Targeting and personalisation of customer communications should be far better, given the high levels of personal data now available from … [Read more...] about Loyalty membership soars but relevancy still languishing