No notice 50% cut in points
Business media got there first, but the consumer press is sure to follow when the full enormity of the changes made to the Radisson … [Read more...] about Plenty of criticism of Radisson Rewards ‘devaluation’
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JetBlue latest company to raise funds from points sale
Financial services firms filling their coffers from distressed travel firms
JetBlue Airways is the latest company in the US to make use of its True Blue loyalty … [Read more...] about JetBlue latest company to raise funds from points sale
Hilton sells points to Amex in US$1bn fire sale
The usefulness of points for a rainy day was highlighted in a securities filing last Thursday, stating that Hilton Worldwide Holdings had in April pre-sold US$1 billion worth of points in its … [Read more...] about Hilton sells points to Amex in US$1bn fire sale
Better long-tail customer engagement linked to Honors upsurge
Hilton Honors is attributing its strong Honors loyalty results to better engagement with lower tiers.
In its second-quarter earnings call last Wednesday, Hilton CEO Chris Nassetta said … [Read more...] about Better long-tail customer engagement linked to Honors upsurge
True value of points out in the open
Hilton and Lyft putting a dollar value on points
Hilton and Lyft’s new US loyalty partnership is being seen as a very positive one for travellers, but it raises some … [Read more...] about True value of points out in the open
See you at Hotel & Spa Tech Live
See you at Hotel & Spa Tech LiveLoyalty Magazine is attending Hotel & Spa Tech Live on September 25th & 26th at Excell and we would love you to come and say hello at our booth. … [Read more...] about See you at Hotel & Spa Tech Live
After almost two years of preparation, Le Club merges loyalty programmes
After almost two years of preparation, Le Club merges loyalty programmesHotel trend to combine schemes set to continue Le Club, the loyalty program from AccorHotels is the latest hotel group to feel … [Read more...] about After almost two years of preparation, Le Club merges loyalty programmes
Hilton uses twitter for some great engagement
Hilton uses twitter for some great engagementHilton Hotels are doing some great loyalty marketing on Twitter at the moment. Did you know for example, that they invented the Pina Colada at the Caribe … [Read more...] about Hilton uses twitter for some great engagement
Hilton increases rewards for frequent travellers
Hilton increases rewards for frequent travellersChanges could lure dissatisfied members from rival schemes … [Read more...] about Hilton increases rewards for frequent travellers
Hilton revamps Honors scheme
Hilton revamps Honors schemeProgramme simplified after customer feedback … [Read more...] about Hilton revamps Honors scheme