hotel loyalty

Keeping loyalty program members engaged while your travel business is on pause

Guest Article

With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of … [Read more...] about Keeping loyalty program members engaged while your travel business is on pause

Airlines struggle with problem of grounded frequent flyers

Airlines and hotels search for solutions to extend elite status

Many airlines and hotels are reassuring customers that they will not lose their coveted perks as a result of coronavirus … [Read more...] about Airlines struggle with problem of grounded frequent flyers

Not just any food box – an M&S food box

Over 70s identified by Sparks loyalty card; also round-up of frequent traveller initiatives

Powerful example of how a loyalty programme can be used for good – with a strong marketing … [Read more...]

Hotel loyalty @home from Scandinavian chain

Some people just love hotels. They like the crisp white sheets, the soft towels and the dream inducing beds.

Some chains sell such items to their customers. Now a group of Scandinavian … [Read more...] about Hotel loyalty @home from Scandinavian chain

Accor launches new campaign at the tennis

Latest partner announced

Accor used the Australian Open tennis competition last week to launch a new campaign for its Live Limitless loyalty programme.

Launched last May, … [Read more...] about Accor launches new campaign at the tennis

IHG in loyalty deal with boutique hotelier

Boutique hotel specialists, Mr & Mrs Smith is to partner exclusively with InterContinental Hotels Group (IHG) in a move designed to persuade customers to book directly with IHG.

No surprises in US centric travel rewards listings

This is a US survey, so it is bound to be home focussed, but reading the US News & World Report ‘Best Travel Rewards Programs’ rankings, one is struck by how predictable it is.

Top hotel … [Read more...]

Minor Hotels to ‘transition’ loyalty programme

Maximising connections with strategic investment

Minor Hotels, the fast growing hotel group that has been on an acquisition trail, is reworking its loyalty programme.

Following … [Read more...] about Minor Hotels to ‘transition’ loyalty programme

Millennials seeing loyalty differently

CEO of Accor explains reasons for loyalty relaunch

Millennials are less interested in loyalty programmes’ points and price reductions when compared to older generations, according to … [Read more...] about Millennials seeing loyalty differently

All focus now on loyalty

Accor CEO to revamp 'rather dismal' programme

Accor hospitality group has appointed Ogilvy as global marketing and advertising agency as it plans the launch of its new ALL loyalty … [Read more...] about All focus now on loyalty