Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Some chains sell such items to their customers. Now a group of Scandinavian … [Read more...] about Hotel loyalty @home from Scandinavian chain
Accor used the Australian Open tennis competition last week to launch a new campaign for its Live Limitless loyalty programme.
Launched last May, … [Read more...] about Accor launches new campaign at the tennis
Boutique hotel specialists, Mr & Mrs Smith is to partner exclusively with InterContinental Hotels Group (IHG) in a move designed to persuade customers to book directly with IHG.
From … [Read more...] about IHG in loyalty deal with boutique hotelier
This is a US survey, so it is bound to be home focussed, but reading the US News & World Report ‘Best Travel Rewards Programs’ rankings, one is struck by how predictable it is.
Top hotel … [Read more...] about No surprises in US centric travel rewards listingsMaximising connections with strategic investment
Minor Hotels, the fast growing hotel group that has been on an acquisition trail, is reworking its loyalty programme.
Following … [Read more...] about Minor Hotels to ‘transition’ loyalty programme
CEO of Accor explains reasons for loyalty relaunch
Millennials are less interested in loyalty programmes’ points and price reductions when compared to older generations, according to … [Read more...] about Millennials seeing loyalty differently
Accor hospitality group has appointed Ogilvy as global marketing and advertising agency as it plans the launch of its new ALL loyalty … [Read more...] about All focus now on loyalty
Millennium Hotels & Resorts has launched My Millennium Guest Reward Program with the intention of simplifying its loyalty … [Read more...] about Millennium Hotels simplifies loyalty offering
How are hotels beating up OTAs?
The OTA sector (the ‘over the air’ companies such as booking.com and Expedia) spend considerable amounts marketing their sites, yet hotel direct loyalty … [Read more...] about How are hotels beating up OTAs?
Revisited study confirms earlier findings
Direct booking with hotel brands creates more customer loyalty than OTA booking.
This was confirmed when Kalibri revisited a … [Read more...] about Direct booking better than OTA for loyalty
