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hotel loyalty

No surprises in US centric travel rewards listings

This is a US survey, so it is bound to be home focussed, but reading the US News & World Report ‘Best Travel Rewards Programs’ rankings, one is struck by how predictable it is.

Top hotel rewards ranking for the third year running

The publication explains that it “takes into account myriad factors when putting together these rankings. These include membership benefits like free amenities and redeemable experiences as well as how simple it is to earn and redeem free flights or … [Read more...] about No surprises in US centric travel rewards listings

Minor Hotels to ‘transition’ loyalty programme

Maximising connections with strategic investment

Minor Hotels, the fast growing hotel group that has been on an acquisition trail, is reworking its loyalty programme.

Following Minor International's investment in Spanish NH Hotel Group in 2018 which gave it a , it now has 525 properties in 52 countries under brands such as Anantara, Avani and Tivoli. It is now planning a transition of the NH Rewards programme.

Minor Hotels now owns 94% of Spanish NH Hotel Group and … [Read more...] about Minor Hotels to ‘transition’ loyalty programme

Millennials seeing loyalty differently

CEO of Accor explains reasons for loyalty relaunch

Millennials are less interested in loyalty programmes’ points and price reductions when compared to older generations, according to Sébastien Bazin, the CEO of French international hotel group Accor.

He told media that the younger generation are driven by social responsibilities and sustainable development instead.

"Loyalty programmes have never been stronger if there is a true offer." Sebastién Bazin, CEO, … [Read more...] about Millennials seeing loyalty differently

All focus now on loyalty

Accor CEO to revamp 'rather dismal' programme

Accor hospitality group has appointed Ogilvy as global marketing and advertising agency as it plans the launch of its new ALL loyalty programme.

Accor announced in February that the focus for the 4,800 hotel, resort and residency group would move away from acquisitions to an internal focus on its offering to customers. CEO Sebastien Bazin has even admitted that its loyalty offering is “rather dismal."We are … [Read more...] about All focus now on loyalty

Millennium Hotels simplifies loyalty offering

Focus on exclusivity and experiences

Millennium Hotels & Resorts has launched My Millennium Guest Reward Program with the intention of simplifying its loyalty offering.

Describing the move as prioritising inclusivity, value, immediacy and access for guests, it will implement a single-tier membership that adds new member privileges that enable guests to redeem over a hundred rewards. These range from upgrades and hotel nights, to shopping experiences … [Read more...] about Millennium Hotels simplifies loyalty offering

How are hotels beating up OTAs?

How are hotels beating up OTAs?

The OTA sector (the ‘over the air’ companies such as booking.com and Expedia) spend considerable amounts marketing their sites, yet hotel direct loyalty memberships and bookings are up between 30% and 40%. How have the hotels achieved this? Interview with Cindy Estis-Green, CEO and founder, Kalibri Labs.

Loyalty Magazine recently reported on a study by Kalibri Labs that confirmed its 2017 findings that direct booking and … [Read more...] about How are hotels beating up OTAs?

Direct booking better than OTA for loyalty

Revisited study confirms earlier findings

Direct booking with hotel brands creates more customer loyalty than OTA booking. 

This was confirmed when Kalibri revisited a study it carried out in 2017 which concluded that direct campaigns from hotel brands were more successful than OTA campaigns.

“The Kalibri Labs Special Report, Book Direct Campaigns 2.0: The Costs and Benefits of Loyalty 2018, provides conclusive evidence that the loyalty member … [Read more...] about Direct booking better than OTA for loyalty