With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of … [Read more...] about Keeping loyalty program members engaged while your travel business is on pause
Airlines and hotels search for solutions to extend elite status
Many airlines and hotels are reassuring customers that they will not lose their coveted perks as a result of coronavirus … [Read more...] about Airlines struggle with problem of grounded frequent flyers
Over 70s identified by Sparks loyalty card; also round-up of frequent traveller initiatives
Some people just love hotels. They like the crisp white sheets, the soft towels and the dream inducing beds.
Some chains sell such items to their customers. Now a group of Scandinavian … [Read more...] about Hotel loyalty @home from Scandinavian chain
Latest partner announced
Accor used the Australian Open tennis competition last week to launch a new campaign for its Live Limitless loyalty programme.
Launched last May, … [Read more...] about Accor launches new campaign at the tennis
Boutique hotel specialists, Mr & Mrs Smith is to partner exclusively with InterContinental Hotels Group (IHG) in a move designed to persuade customers to book directly with IHG.
This is a US survey, so it is bound to be home focussed, but reading the US News & World Report ‘Best Travel Rewards Programs’ rankings, one is struck by how predictable it is.Top hotel … [Read more...] about No surprises in US centric travel rewards listings
Maximising connections with strategic investment
Minor Hotels, the fast growing hotel group that has been on an acquisition trail, is reworking its loyalty programme.
CEO of Accor explains reasons for loyalty relaunch
Millennials are less interested in loyalty programmes’ points and price reductions when compared to older generations, according to … [Read more...] about Millennials seeing loyalty differently
Accor CEO to revamp 'rather dismal' programme
Accor hospitality group has appointed Ogilvy as global marketing and advertising agency as it plans the launch of its new ALL loyalty … [Read more...] about All focus now on loyalty