Focus back on traveller craving for status
Star Alliance have gone ahead with its much anticipated launch of a co-branded credit card, which has the eye-opening … [Read more...] about New travel credit card moves the needle for co-brand loyalty
HSBC
Bank loyalty programs coming soon to a place near you
Ascenda background and clients
Ever since the report from Alliance Data and Euromonitor that a global surge of brand investments in loyalty and rewards worth … [Read more...] about Bank loyalty programs coming soon to a place near you
UK bank customers unhappily loyal
Big difference between ‘attitudinal’ loyalty (stated intention to switch) with behavioural loyalty (would choose a new bank if could start over)
Air Miles Middle East agrees multi-year partnership
Air Miles Middle East agrees multi-year partnershipAgreement with bank extended
… [Read more...] about Air Miles Middle East agrees multi-year partnershipPhone companies score big in battle of the brands
Phone companies score big in battle of the brandsFour smartphone and telco companies in world’s Top 10 … [Read more...] about Phone companies score big in battle of the brands
Retailers trump major banks for card satisfaction
Retailers trump major banks for card satisfactionBig Four fail to won any categories in credit card rankings … [Read more...] about Retailers trump major banks for card satisfaction
Most valuable bank brands named
Most valuable bank brands named“Miserable” performance from most European banks … [Read more...] about Most valuable bank brands named
HSBC agrees Sri Lanka reward sharing deal
HSBC agrees Sri Lanka reward sharing dealPartnership with telco … [Read more...] about HSBC agrees Sri Lanka reward sharing deal
New UK bank entrants predicted tough time
New UK bank entrants predicted tough timeUK consumers may actively hate their bank but a consultancy firm is suggesting that this won’t lead to a mass exodus to new entrants. … [Read more...] about New UK bank entrants predicted tough time
HSBC data loss has long term loyalty implications
HSBC data loss has long term loyalty implicationsThe data protection failings at Europe’s largest bank could cause long term damage to its reputation with customers. … [Read more...] about HSBC data loss has long term loyalty implications