Ask customers what they want (as IMRG and Adobe Commerce did) and the majority will say they want personalisation and AI in their online experiences, but what exactly does that mean?
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New year, new research, great expectations for loyalty
With January comes the chance for some fresh thinking - and plenty of excitement over what 2023 will bring. Just the time to consider the loyalty big picture. Here is our … [Read more...] about New year, new research, great expectations for loyalty
Surprising behaviour triggered by cost of living crisis
Shopping behaviours influenced by a variety of factors - but loyalty helps
The cost of living crisis is impacting both businesses and … [Read more...] about Surprising behaviour triggered by cost of living crisis
e-tailers focus on retention
e-tailers focus on retentionActive customer rate reaches record high … [Read more...] about e-tailers focus on retention
EU cookie directive “a positive step” say consumers
EU cookie directive “a positive step” say consumersThree quarters were unaware of change … [Read more...] about EU cookie directive “a positive step” say consumers
Social media challenges search engines for consumer influence
Social media challenges search engines for consumer influenceUse of social media has increased fourfold in the last two years, finds survey … [Read more...] about Social media challenges search engines for consumer influence