The convenience retail sector has seen an increase in consumer frequency and spend (40%+ according to Kantar) over the past few months as consumers have shifted shopping habits to merchants closer … [Read more...] about Webinar on loyalty techniques
kantar
Kantar deal highlights need for data aggregation
Marketing and advertising agency WPP has confirmed it is selling 60% of its stake in markets research and data company Kantar to Bain Capital, valued at around $4bn. It follows the … [Read more...] about Kantar deal highlights need for data aggregation
Google in Mastercard deal to access offline spending
Google in Mastercard deal to access offline spendingCompanies insist data is anonymisedGoogle has apparently bought Mastercard credit card data in the US to help it track users' offline spending in … [Read more...] about Google in Mastercard deal to access offline spending