New loyalty program based on exclusivity and games
If there is one brand that has learned how to grow a devoted fan base and bring together a global community, … [Read more...] about Lego Insiders loyalty aimed at adults
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How about this for a piece of reverse engineering loyalty?
Those who remember (with fondness) spending hours on the floor constructing models using plastic bricks will be excited that Lego is launching a limited edition range of clothes for adults. The … [Read more...] about How about this for a piece of reverse engineering loyalty?
Pepsi drops out of Superbowl but wins marketing game?
Pepsi drops out of Superbowl but wins marketing game?The decision by Pepsi to stop its 23-year advertising sponsorship of the US Superbowl this year and divert more of its marketing efforts to social … [Read more...] about Pepsi drops out of Superbowl but wins marketing game?