Tesco chooses to only give price reductions to loyal shoppers
Tesco is making it virtually obligatory to carry a Clubcard loyalty card or Clubcard phone app by introducing swingeing … [Read more...] about Clubcard becomes obligatory to shop economically
Oh My! The UK grocery business has woken from its complacency to view the cuckoos in the nest.
All had been quiet on the UK loyalty front for longer than is seemly. Until that is, Lidl … [Read more...] about UK food business heats up as cuckoos enter nest
Morrisons price cuts while discounters celebrate results17 million bottles of wine, champagne and prosecco bought at Aldi in December
Morrisons is paying little attention to research … [Read more...] about Morrisons price cuts while discounters celebrate results
Waitrose wins by making it personalMailjet 2018 survey points to lack of cross-channel marketingWaitrose has won the Christmas battle of the inbox, reclaiming the crown from 2017 champion Asda, … [Read more...] about Waitrose wins by making it personal
Shoppers more loyal to Aldi and Lidl than Waitrose • Ubiquity of loyalty cards has led to widespread indifference, according to 2018 Loyalty Study• Aldi and Lidl top Waitrose for shopper … [Read more...] about Shoppers more loyal to Aldi and Lidl than Waitrose
Loyalty gives way to promotions at XmasDiscount supermarkets lure shoppers with offers … [Read more...] about Loyalty gives way to promotions at Xmas
Lidl remains fastest growing supermarketOwn-brand sales drive popularity … [Read more...] about Lidl remains fastest growing supermarket
Comment"Aldi and Lidl struggling to build loyalty" ..... are they?All supermarkets are falling short of earning the love … [Read more...] about Comment “Aldi and Lidl struggling to build loyalty” ….. are they?
Lidl: “No plans” to extend loyalty trialDiscount chain Lidl says it currently has “no plans” to extend the trial of a loyalty scheme outside its 90 stores in Scotland. … [Read more...] about Lidl: “No plans” to extend loyalty trial