How to be location based, targeted and relevantAccompanying the customer on her journeyLocation-based marketing received a negative reputation very early. Too many suggestions about selling specific … [Read more...] about How to be location based, targeted and relevant
location based marketing
Consumers willing to share location with mobile apps
Consumers willing to share location with mobile appsLocation-based marketing builds up speed as increasing number of retailers adopt beacons … [Read more...] about Consumers willing to share location with mobile apps
Hotel scheme signs up 100,000 members in two months
Hotel scheme signs up 100,000 members in two monthsSocial network-based programme targets airline sector to capitalise on rapidfire success … [Read more...] about Hotel scheme signs up 100,000 members in two months
Real-time location based services: A new opportunity for loyalty marketers?
Real-time location-based services: A new opportunity for loyalty marketers? Brands with established reward schemes can generate a network of 'brand ambassadors' with location-based marketing … [Read more...] about Real-time location based services: A new opportunity for loyalty marketers?