Hilton and Lyft putting a dollar value on points
Hilton and Lyft’s new US loyalty partnership is being seen as a very positive one for travellers, but it raises some question marks over the transparency of the value of points.
Hilton members get completely free points for riding in Lyfts. Alternatively, it will also soon be possible to book rides with extra loyalty points.
From May, the hotel giant and its ridesharing partner are linking loyalty programs to … [Read more...] about True value of points out in the open