New coalition model set to shakeup loyalty financials
Coalition loyalty programmes have for a long time been hampered by the reluctance of brands to pay for allowing points to be … [Read more...] about So what if the redemption party pays?
loyalty program
A loyalty program “like no other in Europe”
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In depth report on Club Rakuten
When Toby Otsuka, CEO of Rakuten Europe said at the launch that Club Rakuten loyalty programme would be “like no other in Europe”, Loyalty … [Read more...] about A loyalty program “like no other in Europe”
Loyalty memberships continue to decline
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Programme managers scramble to reverse the trend
Membership of loyalty programmes continues to be in decline across all sectors and all regions of the UK.
This is the jaw … [Read more...] about Loyalty memberships continue to decline
Marriott removes blackout dates for points redemption
Marriott removes blackout dates for points redemptionGuest loyalty programme Marriott Rewards, says it will remove "blackout dates" from the scheme from January 15, 2009.
… [Read more...] about Marriott removes blackout dates for points redemptionJCPenney launches rewards program
JCPenney launches rewards programRetailer J. C. Penney has responded to the flurry of retailer activity in the US quality retailing space and has launched the … [Read more...] about JCPenney launches rewards program
Virgin Megastores sees increase in US customer buy-in
Virgin Megastores sees increase in US customer buy-inNorth American Virgin Megastores says its Virgin Important Person (V.I.P.) loyalty programme has … [Read more...] about Virgin Megastores sees increase in US customer buy-in