But unengaged Lone Wolves make up 50% of the population
A significant proportion of customers say they are more likely to recommend a brand once they are a member of its loyalty … [Read more...] about Consumer attitudes to brand loyalty explored
loyalty research
Physical retail still rules – study
"Now more than ever it is crucial for retailers and brands to understand the dynamics at play"
A recent study by YouGovsuggests that physical retail still rules with 86% of shoppers … [Read more...] about Physical retail still rules – study
How do you REALLY feel about our loyalty programme?
Be prepared for some surprising answers from your customers
Never has this question been more important or relevant. With consumer behaviour changed, possibly for ever, a survey of … [Read more...] about How do you REALLY feel about our loyalty programme?
Massive shift in customer behaviour and opinions
Predictions
All brands are now in health and wellness, says report
Significant pandemic-induced shifts in consumer behavior and opinions including changes in loyalty drivers and acceptance of … [Read more...] about Massive shift in customer behaviour and opinions
FMCG brands face challenge of reducing spontaneity
Consumers caring less about make of product
Having just spent a fortune online when I really didn’t intend to, I am not sure I am totally in agreement with the following research, but … [Read more...] about FMCG brands face challenge of reducing spontaneity
Creating, or re-inventing a customer loyalty programme is easier than you think
Long-term Covid calls for some fresh thinking – and a splash of artificial intelligence
Moving from the early stages of any crisis to the next stage – the realisation that nothing is … [Read more...] about Creating, or re-inventing a customer loyalty programme is easier than you think
Covid – intensifying the need for customer connection
Guest Article
,Free/Open
It’s not exactly new news to point out that the pandemic has changed the way we interact with people and the world around us, writes Nat Hester.
On a personal level, lockdown changed the … [Read more...] about Covid – intensifying the need for customer connection
Consumers appreciate loyalty even more in Covid times – research
Only one loyalty category taking a knock
Is it our imagination, or are people becoming more appreciative of their loyalty programmes since the beginning of Covid-19 … [Read more...] about Consumers appreciate loyalty even more in Covid times – research
What people really want from a loyalty programme – research
Exclusive
The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how … [Read more...] about What people really want from a loyalty programme – research
Customer loyalty? It’s complicated
Experience and quality more important than points says new report
That loyalty is complex is just one of the findings from a recent survey which suggests that mere points and rewards … [Read more...] about Customer loyalty? It’s complicated
