New report asks if loyalty is on the wane in the UK
Reality check: This is not a negative story, because the average Brit has an average of 4 loyalty cards, and 48% of … [Read more...] about As the world has changed – have we as an industry kept up?
loyalty research
Know me, understand me, be honest, but don’t expect me to love you
Latest research from US study
As the loyalty business comes to terms with a new consumer profile post pandemic, new research from the US has found … [Read more...] about Know me, understand me, be honest, but don’t expect me to love you
Personalisation is key, but so is trust
New research focusses on consumer wishlist
New research into what consumers want most points to the conundrum that while most want a personalised experience, they don’t … [Read more...] about Personalisation is key, but so is trust
Consumer attitudes to brand loyalty explored
But unengaged Lone Wolves make up 50% of the population
A significant proportion of customers say they are more likely to recommend a brand once they are a member of its loyalty … [Read more...] about Consumer attitudes to brand loyalty explored
Physical retail still rules – study
"Now more than ever it is crucial for retailers and brands to understand the dynamics at play"
A recent study by YouGovsuggests that physical retail still rules with … [Read more...] about Physical retail still rules – study
How do you REALLY feel about our loyalty programme?
Be prepared for some surprising answers from your customers
Never has this question been more important or relevant. With consumer behaviour changed, possibly for ever, a survey of … [Read more...] about How do you REALLY feel about our loyalty programme?
Massive shift in customer behaviour and opinions
Predictions
All brands are now in health and wellness, says report
Significant pandemic-induced shifts in consumer behavior and opinions including changes in loyalty drivers and acceptance of … [Read more...] about Massive shift in customer behaviour and opinions
FMCG brands face challenge of reducing spontaneity
Consumers caring less about make of product
Having just spent a fortune online when I really didn’t intend to, I am not sure I am totally in agreement with the … [Read more...] about FMCG brands face challenge of reducing spontaneity
Creating, or re-inventing a customer loyalty programme is easier than you think
Long-term Covid calls for some fresh thinking – and a splash of artificial intelligence
Moving from the early stages of any crisis to the next stage – the realisation that nothing is … [Read more...] about Creating, or re-inventing a customer loyalty programme is easier than you think
Covid – intensifying the need for customer connection
Guest Article
,Free/Open
It’s not exactly new news to point out that the pandemic has changed the way we interact with people and the world around us, writes Nat Hester.
On a personal level, lockdown changed the … [Read more...] about Covid – intensifying the need for customer connection