Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Why they’re needed to succeed in Loyalty
For any business, the main measures of loyalty are seemingly obvious: customer retention, repeat purchases, life-time … [Read more...] about Collinson on…. Paid Loyalty Programmes
Retail loyalty cards could be used to flag … [Read more...] about Loyalty data could provide important cancer warning
A UK-wide study suggests 92% of consumers are turning to loyalty programs … [Read more...] about Inflation helps put loyalty programs front of mind
While it seems consumers in the UK are increasingly likely to take part in a loyalty initiative, (see … [Read more...] about Retail Trends 2023: Frugality is in; rampant consumerism is out
The cost of living crisis is impacting both businesses and … [Read more...] about Surprising behaviour triggered by cost of living crisis
Reality check: This is not a negative story, because the average Brit has an average of 4 … [Read more...] about As the world has changed – have we as an industry kept up?
As the loyalty business comes to terms with a new consumer profile post pandemic, new research … [Read more...] about Know me, understand me, be honest, but don’t expect me to love you
New research into what consumers want most points to the conundrum that while most want a … [Read more...] about Personalisation is key, but so is trust
A significant proportion of customers say they are more likely to recommend a brand once they are a … [Read more...] about Consumer attitudes to brand loyalty explored
