Looking forward to after lock-downs
Customer loyalty has never been more important than now, with the habits of shoppers changing dramatically due to the … [Read more...] about Mobile Messaging addresses the changing behaviours of consumers
loyalty
Finalists’ edition out now
This special online magazine contains descriptions of all the shortlisted entries; and brilliant articles on the economics of a loyalty programme; why brands need loyalty … [Read more...] about Finalists’ edition out now
Why Loyalty Matters
Guest Article
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Article by Chris Hall, commercial director, Motif
So many of our life choices are driven by loyalty. You only have to look at brands such as Nike, Apple or … [Read more...] about Why Loyalty Matters
Expect the unexpected
Comment
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The most unexpected things appeal to our customers. Did you know for example, that the most popular YouTube video for India, in September, with over 50 million views, is for DSP Mutual Fund, an … [Read more...] about Expect the unexpected
Rising Stars of Loyalty announced!
Rising Stars of Loyalty announced!It was an extremely tough job but we have finally arrived at the final list of the most amazing, impressive and mind-bogglingly clever Rising Stars of Loyalty! … [Read more...] about Rising Stars of Loyalty announced!
How shall I write my entry? – Let me count the ways
How shall I write my entry? - Let me count the waysReminder: Entries close in just a few days. Don't miss the February 15th deadlineThere is no perfect entry. No definitive winning proposition. No … [Read more...] about How shall I write my entry? – Let me count the ways
Japanese telco uses RFID loyalty App is claimed to unify schemes in one wallet
Japanese telco uses RFID loyalty?App is claimed to unify schemes in one wallet??Japanese telco NTT Communications has begun trials of new technology that it says can unite all a user’s loyalty cards … [Read more...] about Japanese telco uses RFID loyalty App is claimed to unify schemes in one wallet
Garanti scoops loyalty innovation prize
Garanti scoops loyalty innovation prizeThe technology affiliate of Turkey’s Garanti Bank has won the “Best Innovation in a Loyalty Programme” award at the … [Read more...] about Garanti scoops loyalty innovation prize
Shell looks to attract consumers to the pump via web offerings
Shell looks to attract consumers to the pump via web offeringsShell is offering US consumers the chance to win free fuel, play a racing game, and join a movement to help protect the nation's vehicles … [Read more...] about Shell looks to attract consumers to the pump via web offerings