Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Brussels Airlines is consolidating its loyalty offering and will be closing its loyalty programme in a year’s … [Read more...] about Brussels Airlines to drop Loop loyalty in favour of coalition
Latest airline to ask for blockchain proposalsLoyalty programme benefits considered an important business driverAirlines are clearly seeing the potential benefit of blockchain to streamline their … [Read more...] about Latest airline to ask for blockchain proposals
Lufthansa switches loyalty modelUS policy migrates to Europe … [Read more...] about Lufthansa switches loyalty model
Cathay and Lufthansa partner for loyalty“Groundbreaking” agreement on 14 new routes … [Read more...] about Cathay and Lufthansa partner for loyalty
Miles & More partners with China rewards appMore earning opportunities for Lufthansa scheme members … [Read more...] about Miles & More partners with China rewards app
Lufthansa plans frequent flyer scheme spin-offMove will raise profitability, claims airline … [Read more...] about Lufthansa plans frequent flyer scheme spin-off
Lufthansa denies Miles & More saleChanges planned to achieve more customer loyalty … [Read more...] about Lufthansa denies Miles & More sale
Miles & More marks 20th anniversaryRange of offers and prizes to programme members … [Read more...] about Miles & More marks 20th anniversary
Airline gets one millionth Facebook fanUS carriers lead way in social media interaction … [Read more...] about Airline gets one millionth Facebook fan
Lufthansa migrates to new rewards platformLufthansa is migrating its Miles & More loyalty programme to a new technology platform. … [Read more...] about Lufthansa migrates to new rewards platform
