New report asks if loyalty is on the wane in the UK
Reality check: This is not a negative story, because the average Brit has an average of 4 loyalty cards, and 48% of … [Read more...] about As the world has changed – have we as an industry kept up?
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Loyalty memberships continue to decline
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Programme managers scramble to reverse the trend
Membership of loyalty programmes continues to be in decline across all sectors and all regions of the UK.
This is the jaw … [Read more...] about Loyalty memberships continue to decline
What people really want from a loyalty programme – research
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The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how … [Read more...] about What people really want from a loyalty programme – research
An acquisition and merger later, how is loyalty for Sainsbury’s?
An acquisition and merger later, how is loyalty for Sainsbury’s?A more personalized Nectar eagerly awaited by both stores and FMCG brandsWhen Sainsbury’s bought Nectar in February this year for £60m, … [Read more...] about An acquisition and merger later, how is loyalty for Sainsbury’s?
John Lewis and Waitrose trial joint loyalty programme
John Lewis and Waitrose trial joint loyalty programmeBringing connected brands together in one loyalty programmeJohn Lewis (department store) shoppers are also Waitrose (food store) shoppers, being … [Read more...] about John Lewis and Waitrose trial joint loyalty programme