marketing
What can we expect from marketing in 2020?
Guest Blog
At the start of a new decade, how may marketing change over the next year? Asks guest editor Jonty Fletcher of Marketing Technology Expo.
Expect some new … [Read more...] about What can we expect from marketing in 2020?
Returning to basics in a time of VUCA
Free/Open
,Book Review
Marketing for start-ups, entrepreneurs and those wanting direction
Bengaluru in India hosts the third largest number of start-ups in the world only behind … [Read more...] about Returning to basics in a time of VUCA
Aimia executive moves to Amazon
Aimia executive moves to AmazonNew head of marketing role for well known figure … [Read more...] about Aimia executive moves to Amazon
Aimia warns marketers to ‘show restraint’
Aimia warns marketers to ‘show restraint’Digital ‘offer anarchy’ is a very real threat to relationships Customer alienation is a very real threat if marketers don’t show more restraint with digital … [Read more...] about Aimia warns marketers to ‘show restraint’
Markets ‘confused’ about value of social media
Markets ‘confused’ about value of social media Marketers are confused about the value, purpose and ownership of social media and failing to realise the channel’s real potential as part of the … [Read more...] about Markets ‘confused’ about value of social media
Rule Number One – Know your customer
Rule Number One - Know your customerArticle by Matt Boot, chief analyst KDBKnowing your customers is one of the first rules any good marketer learns. But during a recession, it is all the more … [Read more...] about Rule Number One – Know your customer
Traditional direct marketing still the best
Traditional direct marketing still the bestTwo out of three consumers agreeMore than twice as many UK consumers say traditional direct marketing is more likely than digital marketing to encourage them … [Read more...] about Traditional direct marketing still the best