A whole 40 years on from the first Earth Day, a look at some of the brands promising to help save the world
This year’s Earth Day theme is “Restore the Planet’ and it has never been … [Read more...] about What are you doing to mark Earth Day?
Marriott
Emotional pathways to customer loyalty in a pandemic world
Guest Article
Taking a four-pronged approach
The Great Lockdown came into effect across the world in March 2020, following the global COVID-19 pandemic, writes Kanupriya … [Read more...] about Emotional pathways to customer loyalty in a pandemic world
Hotels and airlines join up to trade traveller benefits
A raft of Airline alliances with hotels are bring about some well needed consolidation in the travel business.
Most travellers – unless they are very frequent and determined, end up with … [Read more...] about Hotels and airlines join up to trade traveller benefits
BA and Marriott smarting from data penalties
8 key trends from Verizon data report
Governments have woken up to the potential that GDPR presents to move money out of private businesses and into the government … [Read more...] about BA and Marriott smarting from data penalties
Wishing a good journey to Marriott Bonvoy
Combined hotel loyalty programme finally given a name
Marriott will officially launch the Bonvoy name for its combined loyalty programme this week, with a launch date for the … [Read more...] about Wishing a good journey to Marriott Bonvoy
COMMENT: Is it enough to say sorry?
COMMENT:Is it enough to say sorry?Or should data rules carry more weight?Starwood Preferred Guest account information breachedIf you are the world’s largest hotel chain, how do you recover from a data … [Read more...] about COMMENT: Is it enough to say sorry?
Marriott/SPG new programme launches with aspiration as inspiration
Marriott/SPG new programme launches with aspiration as inspirationLesson in how to keep 110 million members engaged … [Read more...] about Marriott/SPG new programme launches with aspiration as inspiration
Marriott unveils details of unified loyalty programmes
Marriott unveils details of unified loyalty programmesDetails finally revealed 18 months after merger … [Read more...] about Marriott unveils details of unified loyalty programmes
Hilton increases rewards for frequent travellers
Hilton increases rewards for frequent travellersChanges could lure dissatisfied members from rival schemes … [Read more...] about Hilton increases rewards for frequent travellers
Bayern Munich partners with hotel chain for loyalty
Bayern Munich partners with hotel chain for loyaltyProgramme members can watch matches from suite … [Read more...] about Bayern Munich partners with hotel chain for loyalty