Global shift from cash drives card spending; reward schemes fuelling rise
Despite government backing of domestic schemes in some markets, cards are increasingly … [Read more...] about Increase in co-branding driving growth in international schemes
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Loyalty ecosystems take center stage in Asia Pacific
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Article by Chen Peng, vice president, Mastercard Data and Services
Loyalty programs in Asia Pacific are undergoing rapid change as organizations from retailers … [Read more...] about Loyalty ecosystems take center stage in Asia Pacific
Company rebrands to re-evaluate what we mean by currency
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Exchangeable loyalty points just one currency that could be unlocked
Talking to Aron Alexander of newly named Runa involves some re-evaluation of accepted … [Read more...] about Company rebrands to re-evaluate what we mean by currency
Turning points into currency
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It has for a long time been a frustration in loyalty, that it is difficult and expensive to link with financial systems. Integration with any payment infrastructure can … [Read more...] about Turning points into currency
The Great Resignation and customer loyalty
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74% of consumers are likely to buy from a brand that shows concern
In the past year, 47.8 million workers quit their jobs, in the US alone. It is an … [Read more...] about The Great Resignation and customer loyalty
What the International Loyalty Awards tell us about the state of loyalty
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,International Loyalty Awards
George Wilson, Head of Product, EMEA, Global Merchant Loyalty at SessionM, a Mastercard company, helped judge this year’s International Loyalty Awards submissions. Here’s what he … [Read more...] about What the International Loyalty Awards tell us about the state of loyalty
Digging into Mastercard’s acquisition of SessionM
In conversation with George Wilson-Howell, head of product, EMEA, global merchant loyalty at SessionM, a Mastercard company
Mastercard expanded … [Read more...] about Digging into Mastercard’s acquisition of SessionM
4 ways retail marketers can enhance customer loyalty and engagement in the Covid era
Covid disrupted virtually every aspect of the global marketplace, including brand loyalty. In countries as diverse as France, South Africa, China, India and the US, more than half of consumers said … [Read more...] about 4 ways retail marketers can enhance customer loyalty and engagement in the Covid era
International Loyalty Awards Finalists
International Loyalty Awards
Descriptions of every entry that has made it to the final stage
Launching an awards competition after a pandemic is a little like lighting a firework and hoping … [Read more...] about International Loyalty Awards Finalists
Remembering the opening of the first Mastercard ATM in Russia
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Understanding the role of loyalty in a world of sanctions
Twenty five years ago, I was one of a handful of journalists invited to Moscow for the opening of the … [Read more...] about Remembering the opening of the first Mastercard ATM in Russia