Turning points into currency
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,International Loyalty Awards
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The Great Resignation and customer loyalty
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74% of consumers are likely to buy from a brand that shows concern
In the past year, 47.8 million workers quit their jobs, in the US alone. It is an average of nearly four million … [Read more...] about The Great Resignation and customer loyalty
What the International Loyalty Awards tell us about the state of loyalty
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,International Loyalty Awards
George Wilson, Head of Product, EMEA, Global Merchant Loyalty at SessionM, a Mastercard company, helped judge this year’s International Loyalty Awards submissions. Here’s what he … [Read more...] about What the International Loyalty Awards tell us about the state of loyalty
Digging into Mastercard’s acquisition of SessionM
In conversation with George Wilson-Howell, head of product, EMEA, global merchant loyalty at SessionM, a Mastercard company
Mastercard expanded its presence in the … [Read more...] about Digging into Mastercard’s acquisition of SessionM
4 ways retail marketers can enhance customer loyalty and engagement in the Covid era
Covid disrupted virtually every aspect of the global marketplace, including brand loyalty. In countries as diverse as France, South Africa, China, India and the US, more than half of consumers said … [Read more...] about 4 ways retail marketers can enhance customer loyalty and engagement in the Covid era
International Loyalty Awards Finalists
International Loyalty Awards
Descriptions of every entry that has made it to the final stage
Launching an awards competition after a pandemic is a little like lighting a firework and hoping it isn’t … [Read more...] about International Loyalty Awards Finalists
Remembering the opening of the first Mastercard ATM in Russia
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Understanding the role of loyalty in a world of sanctions
Twenty five years ago, I was one of a handful of journalists invited to Moscow for the opening of the very first Mastercard ATM … [Read more...] about Remembering the opening of the first Mastercard ATM in Russia
High profile brands point to growing importance of customer loyalty
International Loyalty Awards
The International Loyalty Awards organisers say the big names joining the roster of sponsors for 2022 prove the high value and importance placed on customer loyalty across all sectors.Prime sponsor … [Read more...] about High profile brands point to growing importance of customer loyalty
FCA decision could boost loyalty programmes
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Chairman of the International Loyalty Awards judges panel David Parker considers how a recent FCA decision could favourable impact loyalty programmes - complicated though this may … [Read more...] about FCA decision could boost loyalty programmes
