Global shift from cash drives card spending; reward schemes fuelling rise
Despite government backing of domestic schemes in some markets, cards are increasingly … [Read more...] about Increase in co-branding driving growth in international schemes
Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Despite government backing of domestic schemes in some markets, cards are increasingly … [Read more...] about Increase in co-branding driving growth in international schemes
Loyalty programs in Asia Pacific are undergoing rapid change as organizations from retailers … [Read more...] about Loyalty ecosystems take center stage in Asia Pacific
Talking to Aron Alexander of newly named Runa involves some re-evaluation of accepted … [Read more...] about Company rebrands to re-evaluate what we mean by currency
In the past year, 47.8 million workers quit their jobs, in the US alone. It is an … [Read more...] about The Great Resignation and customer loyalty
George Wilson, Head of Product, EMEA, Global Merchant Loyalty at SessionM, a Mastercard company, helped judge this year’s International Loyalty Awards submissions. Here’s what he … [Read more...] about What the International Loyalty Awards tell us about the state of loyalty
Mastercard expanded … [Read more...] about Digging into Mastercard’s acquisition of SessionM
Covid disrupted virtually every aspect of the global marketplace, including brand loyalty. In countries as diverse as France, South Africa, China, India and the US, more than half of consumers said … [Read more...] about 4 ways retail marketers can enhance customer loyalty and engagement in the Covid era
Launching an awards competition after a pandemic is a little like lighting a firework and hoping … [Read more...] about International Loyalty Awards Finalists
Twenty five years ago, I was one of a handful of journalists invited to Moscow for the opening of the … [Read more...] about Remembering the opening of the first Mastercard ATM in Russia