Starbucks digital push adds 6 million to loyalty programmeNew initiatives introduced to attract the 75 million US non-membersStarbucks has maintained its leadership position in the loyalty annals of … [Read more...] about Starbucks digital push adds 6 million to loyalty programme
McDonalds
McDonald’s plans ‘order and pay’ app
McDonald’s plans 'order and pay' appFast food chain belatedly goes mobile and targets greater loyalty … [Read more...] about McDonald’s plans ‘order and pay’ app
McDonald’s to start mobile loyalty scheme
McDonald's to start mobile loyalty schemeRewards to have limited time period … [Read more...] about McDonald’s to start mobile loyalty scheme
There is loyalty and then there is McDonald’s
There is loyalty and then there is McDonald'sFacts and shocking numbers from the world's biggest fast food enterprise … [Read more...] about There is loyalty and then there is McDonald’s
McDonald’s seeks loyalty boss
McDonald's seeks loyalty bossMove signposts reward scheme and digital plans … [Read more...] about McDonald’s seeks loyalty boss
Sound becomes an increasingly important brand trademark
Sound becomes an increasingly important brand trademarkNokia is most heard sound logo … [Read more...] about Sound becomes an increasingly important brand trademark
McDonalds tests mobile rewards scheme
McDonalds tests mobile rewards schemeRollout at selected outlets … [Read more...] about McDonalds tests mobile rewards scheme
Brand simplicity boosts loyalty
Brand simplicity boosts loyaltyGoogle tops global simplicity rankings … [Read more...] about Brand simplicity boosts loyalty
Restaurants woo affluent senior citizens
Restaurants woo affluent senior citizensIndian companies set up tailored rewards and incentives … [Read more...] about Restaurants woo affluent senior citizens
Consumers judge brands the same way as people
Consumers judge brands the same way as peopleHuman traits of 'warmth and competence' hold key to brand loyalty, study finds … [Read more...] about Consumers judge brands the same way as people
