mckinsey

Tapping into the mindset and channels of today’s luxury shopper

How does a luxury brand communicate with the online consumer?

The multi-billion-pound luxury fashion industry has worked on a simple sales model for decades – garments are designed in … [Read more...] about Tapping into the mindset and channels of today’s luxury shopper

Has loyalty stayed healthy and safe during the pandemic?

Report from the Indian sub-continent, from Loyalty Magazine Awards judge and international loyalty commentator Brian Almeida

When the going gets tough, the tough get going. As clichéd … [Read more...] about Has loyalty stayed healthy and safe during the pandemic?

Adapting to changing customer behaviour

Research from McKinsey, Brandwatch, Go Inspire Insight, Retail Dive, ConsumerX Retail and a number of leading academics

Moving from the early stages of any crisis to the next stage – … [Read more...] about Adapting to changing customer behaviour

Personalised marketing still rare despite hype

Personalised marketing still rare despite hypeOnly 15% of retailers have implemented it … [Read more...] about Personalised marketing still rare despite hype

Aimia names new US CEO

Aimia names new US CEOFormer McKinsey man appointed … [Read more...] about Aimia names new US CEO

Aimia appoints executive VP of global strategy

Aimia appoints executive VP of global strategyEric Monteiro has been appointed as executive VP, global strategy at Aimia. … [Read more...] about Aimia appoints executive VP of global strategy