Loyalty is hard won and easily lost. Yet sometimes it is out of retailers’ hands. Securing repeat business was already a major challenge for retailers as cross-border commerce proliferated, and the … [Read more...] about Closing the gap between online and in-store loyalty
McKinsey advices retailers to take “short term fixes with long term planning”
How do you maintain customer loyalty when supply chains are failing and supplies dwindling?
How does a luxury brand communicate with the online consumer?
The multi-billion-pound luxury fashion industry has worked on a simple sales model for decades – garments are designed in … [Read more...] about Tapping into the mindset and channels of today’s luxury shopper
Report from the Indian sub-continent, from Loyalty Magazine Awards judge and international loyalty commentator Brian Almeida
When the going gets tough, the tough get going. As clichéd … [Read more...] about Has loyalty stayed healthy and safe during the pandemic?
Research from McKinsey, Brandwatch, Go Inspire Insight, Retail Dive, ConsumerX Retail and a number of leading academics
Moving from the early stages of any crisis to the next stage – … [Read more...] about Adapting to changing customer behaviour
Personalised marketing still rare despite hypeOnly 15% of retailers have implemented it … [Read more...] about Personalised marketing still rare despite hype
Aimia names new US CEOFormer McKinsey man appointed … [Read more...] about Aimia names new US CEO
Aimia appoints executive VP of global strategyEric Monteiro has been appointed as executive VP, global strategy at Aimia. … [Read more...] about Aimia appoints executive VP of global strategy