Research from McKinsey, Brandwatch, Go Inspire Insight, Retail Dive, ConsumerX Retail and a number of leading academics
Moving from the early stages of any crisis to the next stage – … [Read more...] about Adapting to changing customer behaviour
mckinsey
Personalised marketing still rare despite hype
Personalised marketing still rare despite hypeOnly 15% of retailers have implemented it … [Read more...] about Personalised marketing still rare despite hype
Aimia names new US CEO
Aimia names new US CEOFormer McKinsey man appointed … [Read more...] about Aimia names new US CEO
Aimia appoints executive VP of global strategy
Aimia appoints executive VP of global strategyEric Monteiro has been appointed as executive VP, global strategy at Aimia. … [Read more...] about Aimia appoints executive VP of global strategy
