Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
“In a crisis, great new ideas are born out of necessity,” is how Gabi Kool, chief commercial officer (CCO) of … [Read more...] about New platform getting the attention it Dezerved
Brussels Airlines is consolidating its loyalty offering and will be closing its … [Read more...] about Brussels Airlines to drop Loop loyalty in favour of coalition
Lufthansa switches loyalty modelUS policy migrates to Europe … [Read more...] about Lufthansa switches loyalty model
Miles & More partners with China rewards appMore earning opportunities for Lufthansa scheme members … [Read more...] about Miles & More partners with China rewards app
Interchange: Card rewards cull takes hold across EuropeOfferings cut back as issuers move to more short-term models … [Read more...] about Interchange: Card rewards cull takes hold across Europe
Lufthansa plans frequent flyer scheme spin-offMove will raise profitability, claims airline … [Read more...] about Lufthansa plans frequent flyer scheme spin-off
Lufthansa denies Miles & More saleChanges planned to achieve more customer loyalty … [Read more...] about Lufthansa denies Miles & More sale
Miles & More marks 20th anniversaryRange of offers and prizes to programme members … [Read more...] about Miles & More marks 20th anniversary
Lufthansa migrates to new rewards platformLufthansa is migrating its Miles & More loyalty programme to a new technology platform. … [Read more...] about Lufthansa migrates to new rewards platform
Reward cards withdrawn over fraud riskA European airline has withdrawn thousands of its reward-based credit cards after a major suspected card fraud was uncovered in Spain. … [Read more...] about Reward cards withdrawn over fraud risk
