Millennials are being accused of killing everything from pet food to alcohol. This less than scientific claim is based on the volume of tweets calling for said staples of our modern lives to be banned.The pet food one is based on environmental concerns about the amount of methane produced by farm animals, plus the fact that as they are treating their pets as first borns, the usual products are just not good enough. Millennials are opting to buy more expensive pet food, and … [Read more...] about If #millennials are killing … is to be believed, life is about to change
Capitalizing on an appetite for experiences - Article by David Elliott
There’s a tremendous amount of effort put into understanding Millennial and Generation Z consumers – individuals aged 18 to 35 – what they like, what motivates them, and how they are willing to spend their disposable income. This is for good reason; these consumers represent $143 billion in spending power, and comprise about 38% of the US workforce. Brands need to meet their needs in … [Read more...] about Loyalty strategies to appeal to millennial and Gen Z consumers
50% of luxury market owned by this group by 2025
It used to be sales that were seasonal, now it is consumer studies, and now is very much the time for them. This one is about the luxury market, which like most things to do with loyalty, is going to be radically transformed by 2025.
The reason for the overhaul is that millennials and Generation Z people are different from previous generation.
Now that’s a surprise!
The study, produced by Boston … [Read more...] about Luxury report points to importance of millennials
Feeling strong? Here are the predictions for 2019Making predictions for the coming year is always fraught with danger, but this year it is even more complicated – for myriad reasons ranging from political and economic through to technology and changing behaviours. However, there is no shortage of people prepared to take a gamble. Here is a selection of those that caught our eye:
1. There will be a continued rise in digital-only banks: to cater to a … [Read more...] about We apologise for the irritation, but here are the predictions for 2019
Soundbytes from The Loyalty Surgery 2018 – Part One Insight from Bryan Pearson, LoyaltyOne and Uma Talreja, Raymond Rewards IndiaWarning: Danger from consumer rights to data portability -Agreement: Loyalty is going to stay relevantThe ancient walls of the Tower of London provided an atmospheric venue for the 2018 Loyalty Surgery. Surrounded by centuries of turbulent history, it was interesting that we were talking about change, new challenges and loyalty at the crossroads, with plenty of … [Read more...] about Soundbytes from The Loyalty Surgery 2018 – Part One
Credit Search Barometer provides some millennial understandingPoor credit history and low credit scores impact customer behaviourUnderstanding your customers is a pre-requisite for any type of relationship, and new research about credit scores provides an important window into the lives of millennials. … [Read more...] about Credit Search Barometer provides some millennial understanding
Rewards influence Millennials/Gen Z more than BoomersGet Z are most open to having behaviour tracked for personalised rewards … [Read more...] about Rewards influence Millennials and Gen Z more than Boomers
US$21m funding for Millennials rewards appSystem uses bank APIs to reward card transactions … [Read more...] about US$21m funding for Millennial rewards app
Amex offers perks for millennialsCard rewards existing buying behaviour … [Read more...] about Amex offers perks for millennials
Loyalty schemes a hit with Gen Z and MillennialsHigh participation rates drive new opportunities for beauty and media/entertainment schemes … [Read more...] about Loyalty schemes a hit with Gen Z and Millennials