Digital service expectations from customers are very high
Financial services firms without a user-friendly digital banking experience are at risk of losing customers. … [Read more...] about Digital failings impact customer retention
mobile
Vodafone adds Drops to Voxi
Programme aimed at the under-30s
Vodafone is ramping up its loyalty programme for the under 30s with Voxi Drops and unlimited social media use.
Following … [Read more...] about Vodafone adds Drops to Voxi
Shopping on mobiles now accounts for one quarter of spending
Shopping on mobiles now accounts for one quarter of spendingContinued e-commerce growth leaves British high street spending lowest in EuropeThe UK now has the lowest proportion of high street spending … [Read more...] about Shopping on mobiles now accounts for one quarter of spending
Starbucks digital push adds 6 million to loyalty programme
Starbucks digital push adds 6 million to loyalty programmeNew initiatives introduced to attract the 75 million US non-membersStarbucks has maintained its leadership position in the loyalty annals of … [Read more...] about Starbucks digital push adds 6 million to loyalty programme
Weak customer service hits mobile engagement
Weak customer service hits mobile engagementOne third of customer service interactions in 2017 will still need human support … [Read more...] about Weak customer service hits mobile engagement
Targeting the seven types of mobile customer
Targeting the seven types of mobile customerThere are seven distinct types of mobile consumers, ranging from those who rarely put their device down to those who barely pick it up. … [Read more...] about Targeting the seven types of mobile customer
Over 20% of consumer online searches for hotels made via mobile
Over 20% of consumer online searches for hotels made via mobile A significant 21% of the 2.5 million UK consumer online searches for hotels in May, were made using mobile devices. … [Read more...] about Over 20% of consumer online searches for hotels made via mobile
40% resistant to loyalty offers via their phone
40% resistant to loyalty offers via their phoneResults of new Ipsos MORI/The Logic Group survey … [Read more...] about 40% resistant to loyalty offers via their phone
Mobile loyalty scheme reaches Generation Y with coupons
Mobile loyalty scheme reaches Generation Y with couponsIf you had just started a new job and you were told the loyalty scheme you were responsible for would be positioned as a direct competitor to … [Read more...] about Mobile loyalty scheme reaches Generation Y with coupons
Companies lose sales through lack of mobile CRM
Companies lose sales through lack of mobile CRMMore than half of European companies lost out on sales and service opportunities before deploying mobile customer relationship management. … [Read more...] about Companies lose sales through lack of mobile CRM