Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
“For any business, there is always a competitor; and a marketing proposition can always be matched, so we have to go further to … [Read more...] about IAG responds to unprecedented interest in customer loyalty to widen Avios proposition
Chairman of the International Loyalty Awards judges panel David Parker considers how a recent FCA decision could favourable impact loyalty programmes - complicated though this may … [Read more...] about FCA decision could boost loyalty programmes
I wanted to change my credit card, because my present service provider was moving from … [Read more...] about Why are credit card loyalty offerings so boring?
National media and most commentators can be forgiven for missing the biggest part of the Nectar/Avios story, … [Read more...] about Avios and Nectar points become interchangeable
Oh My! The UK grocery business has woken from its complacency to view the cuckoos in the nest.
All had been quiet on the UK loyalty front for longer than is seemly. Until that is, Lidl … [Read more...] about UK food business heats up as cuckoos enter nest
Well, why not?
She was a canny girl when it came to cash, so my summation is that if she didn’t then one … [Read more...] about Did Queen Victoria have a Co-op “divi” number?
They trialled it extensively on the Isle of Wight, and now, having proved the concept, Nectar is rolling out its digital … [Read more...] about Sainsbury’s Nectar trial learnings go national
Interview with Mike Jordan, CEO of Bink
Loyalty Magazine: Congratulations on securing your £10m funding led by Barclays, does this enable you to return to Bink’s … [Read more...] about Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back?
John Lewis and Waitrose trial joint loyalty programmeBringing connected brands together in one loyalty programmeJohn Lewis (department store) shoppers are also Waitrose (food store) shoppers, being … [Read more...] about John Lewis and Waitrose trial joint loyalty programme
Aimia forced to sell AeroplanVisa Canada among new ownersGrupo Aeromexico makes offerIt is hard not to feel numbed with shock on the news that Aimia has been forced to sell its prime asset, the … [Read more...] about Aimia forced to sell Aeroplan
