Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
How to measure the results of cross channel viewership has been a problem for most marketers since we moved … [Read more...] about Neilsen sale to private equity highlights tracking problem
Chinese lag in loyalty participationMobile apps generate most enthusiasm … [Read more...] about Chinese lag in loyalty participation
Finns most likely to have loyalty cardsLatin Americans have lowest membership, global survey finds … [Read more...] about Finns most likely to have loyalty cards
Reward schemes attract 84% of global customersMobile phone brands and financial institutions have highest loyalty levels, finds survey of 58 countries … [Read more...] about Reward schemes attract 84% of global customers
The role of trust in customer relationshipsECSP and Pitney Bowes conduct new studyTrust is seen as a core requirement in business, but very few consumers actually admit to trusting a provider. … [Read more...] about The role of trust in customer relationships
