Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
A changing face of customer loyalty and expectations is how Brand Loyalty summarised its 2023 Loyalty Leaders … [Read more...] about Twelve new names in the Brand Loyalty 100 (US) – one big loser
There was a time when fashion brands ignored customer loyalty programs, believing that the concept … [Read more...] about Following fashion into loyalty
Marks&Spencer began the trend several years ago, then IKEA said it would take back old furniture for sprucing up, now … [Read more...] about Brands realise customer loyalty value of reusing products
There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual … [Read more...] about Customers stay with the brands they know in desire for ‘normalcy’
It doesn’t get much bigger than this in the world of sport + … [Read more...] about Major brand does a strategy reverse
This year’s Earth Day theme is “Restore the Planet’ … [Read more...] about What are you doing to mark Earth Day?
Moving from the early stages of any … [Read more...] about Adapting to changing customer behaviour
While its … [Read more...] about Foot Locker consolidates loyalty programmes
There is something emotionally satisfying about buying a new pair of one’s favourite trainers. But with fashion continually changing the goal posts, how do you keep your customers walking … [Read more...] about Vans loyalty programme to launch in UK
CSR raised in importance
It will all change when they reach the big world of work, but for students, the brands that are most admired for a range of factors including … [Read more...] about What brands do students admire most?
