Major brand does a strategy reverseHigh Street win causes brands to re-examine their online/face-to-face plansIt doesn’t get much bigger than this in the world of sport + loyalty.Loyalty … [Read more...] about Major brand does a strategy reverse
Seven out of 10 Americans visit a Macy’s store at least once a year – but who are they?Seven out of 10 Americans visit a Macy’s store at least once a year – but who are they? Dunnhumby helps them find outFollowing close on the heels of the announcement last week that Nordstom was … [Read more...] about Seven out of 10 Americans visit a Macy’s store at least once a year – but who are they?
Fashion retailer redesigns rewards schemeNordstom redesigns rewards schemeProgramme aims to “put more control” in hands of members … [Read more...] about Fashion retailer redesigns rewards scheme