Google in Mastercard deal to access offline spendingCompanies insist data is anonymisedGoogle has apparently bought Mastercard credit card data in the US to help it track users' offline spending in stores. It highlights the issue of consumers choosing to use recent privacy regulation to go “dark” and refuse to share their data. This is an ongoing problem for Google, because its business case is based on its ability to share consumer analytics with advertisers. … [Read more...] about Google in Mastercard deal to access offline spending
