Article by Paula Thomas.
KFC in China is the largest restaurant chain in the largest country in the world. The
brand now boasts in excess of 120 million members and it has a
staggeringly successful customer recognition and rewards app. But it
took a transformation and self-disruption to achieve this success.
KFC China is a company that has completely re-invented itself in recent … [Read more...] about Digital and rewards driving growth in KFC China