Exclusive interview with head of Shell loyalty, Pavel Los. Loyalty Surgery October 16th - SPEAKER.
Shell
is in the process of launching a new rewards programme which it plans
to roll out to all markets if initial customer enthusiasm is maintained.
Significantly, the Shell Go+ is dispensing with points, to be replaced
by personalised rewards.
Following
a pilot earlier, the first market to move to the Shell … [Read more...] about New Shell programme rewards all forecourt spend
