Loyalty Magazine

Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM

Search
You are here: Home / Payback

Payback

New players entering India loyalty business

Review of newcomers and existing programmes A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those making the lists of top programmes (including those compiled by the Economic Times and Quora started life in other markets. However, this looks all set to change with a raft of home grown, new players entering the loyalty market. BackgroundIndia has been struggling with its … [Read more...] about New players entering India loyalty business

How to be location based, targeted and relevant

How to be location based, targeted and relevantAccompanying the customer on her journeyLocation-based marketing received a negative reputation very early. Too many suggestions about selling specific sweaters and trousers as a person entered a store caused major concerns that customers would simply switch off their phones to avoid the sales hassles. Location based information, if used as part of a loyalty proposition and kept in context to the customer’s requirements and circumstances, is a … [Read more...] about How to be location based, targeted and relevant

Ranking the global coalition schemes

Ranking the global coalition schemesThere are more than two billion members of coalition loyalty programmes worldwide, but which are the biggest schemes? We reveal the answers in exclusive rankings and details of the top 30-plus schemes. … [Read more...] about Ranking the global coalition schemes