Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Champagne corks were popping and celebrations were taking place across the world yesterday as the loyalty industry took part in the very … [Read more...] about Global audience takes part in The Loyalty Magazine Awards 2020
Amex owned Loyalty Partner Solutions which runs the huge German Payback loyalty programme is to add a second managing director to the executive board.
Alexander Glueck, will be joined by … [Read more...] about Payback developer returns to German Loyalty Partner
Review of newcomers and existing programmes
A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those … [Read more...] about New players entering India loyalty business
Payback named among top innovatorsCoalition scheme is ‘digital turbo charge' for German retailers … [Read more...] about Payback named among top innovators
Major changes at Payback IndiaMarketing boss appointed shortly after new CEO takes over … [Read more...] about Major changes at Payback India
How to be location based, targeted and relevantAccompanying the customer on her journeyLocation-based marketing received a negative reputation very early. Too many suggestions about selling specific … [Read more...] about How to be location based, targeted and relevant
Online children and family brand links with PAYBACK28 million members will be able to collect points for internet and high street purchases … [Read more...] about Online children and family brand links with PAYBACK
App or card, that is the PAYBACK questionGerman PAYBACK is launching a digital option for its coalition loyalty programme, which will work via a mobile App. … [Read more...] about App or card, that is the PAYBACK question
Payback partners with confectionery retailerMerchant will also use multi-channel platform for targeted offers … [Read more...] about Payback partners with confectionery retailer
Ranking the global coalition schemesThere are more than two billion members of coalition loyalty programmes worldwide, but which are the biggest schemes? We reveal the answers in exclusive rankings … [Read more...] about Ranking the global coalition schemes
