Review of newcomers and existing programmes
A list of the top loyalty programmes in India has until now been surprisingly international. Apart from JetPrivilege and Air India, those … [Read more...] about New players entering India loyalty business
Payback
Payback named among top innovators
Payback named among top innovatorsCoalition scheme is ‘digital turbo charge' for German retailers … [Read more...] about Payback named among top innovators
Major changes at Payback India
Major changes at Payback IndiaMarketing boss appointed shortly after new CEO takes over … [Read more...] about Major changes at Payback India
How to be location based, targeted and relevant
How to be location based, targeted and relevantAccompanying the customer on her journeyLocation-based marketing received a negative reputation very early. Too many suggestions about selling specific … [Read more...] about How to be location based, targeted and relevant
Online children and family brand links with PAYBACK
Online children and family brand links with PAYBACK28 million members will be able to collect points for internet and high street purchases … [Read more...] about Online children and family brand links with PAYBACK
App or card, that is the PAYBACK question
App or card, that is the PAYBACK questionGerman PAYBACK is launching a digital option for its coalition loyalty programme, which will work via a mobile App. … [Read more...] about App or card, that is the PAYBACK question
Payback partners with confectionery retailer
Payback partners with confectionery retailerMerchant will also use multi-channel platform for targeted offers … [Read more...] about Payback partners with confectionery retailer
Ranking the global coalition schemes
Ranking the global coalition schemesThere are more than two billion members of coalition loyalty programmes worldwide, but which are the biggest schemes? We reveal the answers in exclusive rankings … [Read more...] about Ranking the global coalition schemes
Payback time at the 2015 Loyalty Awards
Free access: Payback time at the 2015 Loyalty AwardsTatry Mountain Resorts, Whitbread and Club Carlson also multiple winners … [Read more...] about Payback time at the 2015 Loyalty Awards
Amex plans US coalition scheme
Amex plans US coalition schemeAttempt to crack market that has so far been resistant to multi-partner programmes … [Read more...] about Amex plans US coalition scheme
