Article by Lansy Joseph, Chief Innovation Officer, … [Read more...] about Why aren’t loyalty program emails personalized and what you can do about it
personalisation
Personalisation is getting creepy
New research warns of "dissonance" between marketing intentions and customer perceptions
Marketers had the very best of intentions when they started down the road towards … [Read more...] about Personalisation is getting creepy
McDonalds acquires to achieve personalised offers
Price paid thought to be US$300m
McDonald’s largest acquisition in 20 years signals a move from the fast food giant to do more to tailor its product to specific … [Read more...] about McDonalds acquires to achieve personalised offers
Finalists for The Loyalty Magazine Awards 2019 announced
Strong use of technology, personalised interaction and collaborationBig trend towards the creation of 'Super Loyalty'
Finalists in … [Read more...] about Finalists for The Loyalty Magazine Awards 2019 announced
Balance needed between personalisation and privacy
Balance needed between personalisation and privacy No distinguishing between channels for consumersA study of 12,000 shoppers worldwide has concluded that shoppers may not actually want the … [Read more...] about Balance needed between personalisation and privacy
Loyalty schemes: A growing generational divide
Loyalty schemes: A growing generational divideMembers highlight areas that need improvement … [Read more...] about Loyalty schemes: A growing generational divide
Personalised and interactive schemes are key for engagement
Personalised and interactive schemes are key for engagementFashion, cinema and restaurant programmes fail to sustain interest … [Read more...] about Personalised and interactive schemes are key for engagement
Grocery shoppers want mobile services and personalisation
Grocery shoppers want mobile services and personalisationEuropeans and Americans eager for mobile interactions, finds survey … [Read more...] about Grocery shoppers want mobile services and personalisation