predictive analytics

McDonalds acquires to achieve personalised offers

Price paid thought to be US$300m

McDonald’s largest acquisition in 20 years signals a move from the fast food giant to do more to tailor its product to specific customer preferences. There has been no confirmation of the price paid for Dynamic Yield, a start up based in Tel Aviv, but it is thought to be in the region of US$300m.Dynamic Yield works with brands across e-commerce, travel, finance and media to create the type of online … [Read more...]

Discounting shown to have customer retention negative impact

Discounting shown to have customer retention negative impactPrice cuts above 30% damages loyalty The Christmas and new year holiday season is being described as “brutal” for retailers, with a slew of poor trading statements expected. Desperate companies are discounting heavily but this has been proved to have a seriously negative impact on customer loyalty. In the UK, Debenhams, New Look and Topshop took on aggressive discounting strategies of up … [Read more...] about Discounting shown to have customer retention negative impact