Price paid thought to be US$300m
McDonald’s largest acquisition in 20 years signals a move from the fast food giant to do more to tailor its product to specific customer … [Read more...] about McDonalds acquires to achieve personalised offers
predictive analytics
Discounting shown to have customer retention negative impact
Discounting shown to have customer retention negative impactPrice cuts above 30% damages loyalty
The Christmas and new year holiday season is being described as “brutal” for … [Read more...] about Discounting shown to have customer retention negative impact
