Irrelevant promotions killing off customer loyaltyUntargeted emails a particular risk … [Read more...] about Irrelevant promotions kill off customer loyalty
promotions
Marketers plan increase in promotions and offers
Marketers plan increase in promotions and offersMoney off and cash back are most popular … [Read more...] about Marketers plan increase in promotions and offers
Why do some promotions work and others fail?
Why do some promotions work and others fail?
Using customer analytics for better results.
Article by John Chesak of Nielsen Loyalty (pictured) with Mark … [Read more...] about Why do some promotions work and others fail?