How consumers have changed in the recessionBrands have to adjust as new breed of savvy consumer develops … [Read more...] about How consumers have changed in the recession
recession
UK firms ramping up recession loyalty efforts
UK firms ramping up recession loyalty effortsDrive to retain customers and build relationshipsin tough times, finds survey … [Read more...] about UK firms ramping up recession loyalty efforts
Rewards to attract customers in austere times
Rewards to attract customers in austere timesResults of survey into consumer desires from brands in recession … [Read more...] about Rewards to attract customers in austere times
Brand loyalty down in the recession
Brand loyalty down in the recessionThere has been a significant decline in consumers' allegiance to their favorite brands during the past … [Read more...] about Brand loyalty down in the recession
Low prices driving retail loyalty in recession
Low prices driving retail loyalty in recessionDownturn causes change in customer preferences … [Read more...] about Low prices driving retail loyalty in recession
Marketers balance customer acquisition and retention as economic recovery nears
Marketers balance customer acquisition and retention as economic recovery nearsSurvey finds that UK marketing decision makers are moving away from recession strategy aimed at retaining business … [Read more...] about Marketers balance customer acquisition and retention as economic recovery nears
Reward schemes position firms for the upturn
Reward schemes position firms for the upturnSurvey shows database marketing key for businesses but poor integration of marketing activities could leave some behind … [Read more...] about Reward schemes position firms for the upturn
Pre-downturn CRM rules applied by banks “no longer valid”
Pre-downturn CRM rules applied by banks “no longer valid” The Customer Relationship Management rules applied by banks before the financial crisis are no longer valid, new research claims. … [Read more...] about Pre-downturn CRM rules applied by banks “no longer valid”
Four types of consumers emerge from the recession
Four types of consumers emerge from the recessionThe Great Recession has redrawn the American consumer map into four groups, according to a new report from market research company Decitica. … [Read more...] about Four types of consumers emerge from the recession
Brixton launches its own currency
Brixton launches its own currencySouth London area Brixton has launched its own currency to try and drive trade at local retailers in the recession. … [Read more...] about Brixton launches its own currency