Retailers are struggling to catch up with the sea-change in consumer requirements from disposable and convenience to sustainable, green, eco and conscience goods. In food stores, people are demanding refillable, plastic-free and responsibly sourced. And in fashion, it is away from fast-fashion, cheap and replaceable items to goods that won’t damage the planet, aren’t produced in Asian sweat shops and which don’t use child labour. In all sectors, there is a demand for products without … [Read more...] about Sustainable fashion and plastic-free retail – how can loyalty respond?
Can reward schemes be a force for good? The public sector is starting to use tried and trusted private sector marketing techniques. There are countless opportunities for how well-run reward schemes can shift public behaviour and be a force for good, argues Barry Wright, director for YoozPoints and The Wright Associates. … [Read more...] about Can reward schemes be a force for good?
City pilots incentive-based recycling schemeA city has started a rewards scheme to incentivise household recycling. … [Read more...] about City pilots incentive-based recycling scheme
Gconomy card rewards environmental actionsRecycling rewards programme RecycleBank is introducing a payment card that gives rewards for environmentally friendly behaviour. … [Read more...] about Gconomy card rewards environmental actions