research

Great resignation causes problem for marketers – apart from those with loyalty programmes

Loyalty programmes have major role to play in cleaning databases and reconnecting with customers post-pandemic

More than four in five marketers … [Read more...] about Great resignation causes problem for marketers – apart from those with loyalty programmes

Consumer attitudes to brand loyalty explored

But unengaged Lone Wolves make up 50% of the population

A significant proportion of customers say they are more likely to recommend a brand once they are a … [Read more...] about Consumer attitudes to brand loyalty explored

Physical retail still rules – study

"Now more than ever it is crucial for retailers and brands to understand the dynamics at play"

A recent study by YouGovsuggests that physical … [Read more...] about Physical retail still rules – study

Massive shift in customer behaviour and opinions

Predictions

All brands are now in health and wellness, says report

Significant pandemic-induced shifts in consumer behavior and opinions including changes in loyalty … [Read more...] about Massive shift in customer behaviour and opinions

Consumers appreciate loyalty even more in Covid times – research

Only one loyalty category taking a knock

Is it our imagination, or are people becoming more appreciative of their loyalty programmes since the beginning of … [Read more...] about Consumers appreciate loyalty even more in Covid times – research

What people really want from a loyalty programme – research

Exclusive

The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how … [Read more...] about What people really want from a loyalty programme – research

Personalisation is getting creepy

New research warns of "dissonance" between marketing intentions and customer perceptions

Marketers had the very best of intentions when they started down the … [Read more...] about Personalisation is getting creepy

Loyalty strategies to appeal to millennial and Gen Z consumers

Guest Article

,

Free/Open

Capitalizing on an appetite for experiences - Article by David Elliott

There’s a tremendous amount of effort put into understanding Millennial and … [Read more...] about Loyalty strategies to appeal to millennial and Gen Z consumers

Make the returning easy

* Customers won’t come back after bad experience* Rapid normalisation of returns

Retailers who don’t offer an … [Read more...] about Make the returning easy

UK utility companies criticised for lack of communication

Consumers want new breed for better experience

While utility companies have greater access to consumers than ever before, the majority of UK customers still … [Read more...] about UK utility companies criticised for lack of communication