Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
More than four in five marketers (82.8%) reporting that … [Read more...] about Great resignation causes problem for marketers – apart from those with loyalty programmes
A significant proportion of customers say they are more likely to recommend a brand once they are a member of its loyalty … [Read more...] about Consumer attitudes to brand loyalty explored
A recent study by YouGovsuggests that physical retail still rules with … [Read more...] about Physical retail still rules – study
Significant pandemic-induced shifts in consumer behavior and opinions including changes in loyalty drivers and acceptance of … [Read more...] about Massive shift in customer behaviour and opinions
Is it our imagination, or are people becoming more appreciative of their loyalty programmes since the beginning of Covid-19 … [Read more...] about Consumers appreciate loyalty even more in Covid times – research
The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how … [Read more...] about What people really want from a loyalty programme – research
Marketers had the very best of intentions when they started down the road towards … [Read more...] about Personalisation is getting creepy
Capitalizing on an appetite for experiences - Article by David Elliott
There’s a tremendous amount of effort put into understanding Millennial and … [Read more...] about Loyalty strategies to appeal to millennial and Gen Z consumers
* Customers won’t come back after bad experience* Rapid normalisation of returns
Retailers who don’t offer an … [Read more...] about Make the returning easy
While utility companies have greater access to consumers than ever before, the majority of UK customers still feel they are being left … [Read more...] about UK utility companies criticised for lack of communication
