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Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM

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All eyes on loyalty denier Asda as it moves into trial mode

Value, a cash reward and a gentle tilting of customer behaviour

Asda is one of very few major food retailer in Europe to ignore the attractions of a loyalty programme until now, so the … [Read more...] about All eyes on loyalty denier Asda as it moves into trial mode

Major brand does a strategy reverse

High Street win causes brands to re-examine their online/face-to-face plans

It doesn’t get much bigger than this in the world of sport + loyalty.

Loyalty … [Read more...] about Major brand does a strategy reverse

PAYBACK India changes hands in significant industry move

American Express and ICICI Investments Strategic Fund have sold PAYBACK India to payments provider BharatPe.

The transaction price, thought to be in the region of US$30m, but … [Read more...] about PAYBACK India changes hands in significant industry move

C-store study goes global in year of Covid

Research proves value of convenience loyalty

Since the onset of COVID-19, consumers have embraced convenience stores with a rigor unseen in the past. As retail experienced massive … [Read more...] about C-store study goes global in year of Covid

88VIP members spend double, and adopt early

A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by … [Read more...] about 88VIP members spend double, and adopt early