Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
"The loyalty business is at the centre of customer communications and activity. It is the heart of every venture. It deserves to be recognised."
Research and data are … [Read more...] about International Loyalty Awards launches for 2023 with a focus on customers
It’ only a small thing, but the decision by Waitrose to stop offering free newspapers to loyalty card holders could have devastating … [Read more...] about First the coffee, now the newspaper
Value, a cash reward and a gentle tilting of customer behaviour
Asda is one of very few major food retailer in Europe to ignore the attractions of a loyalty programme until now, so the … [Read more...] about All eyes on loyalty denier Asda as it moves into trial mode
It doesn’t get much bigger than this in the world of sport + loyalty.
Loyalty … [Read more...] about Major brand does a strategy reverse
American Express and ICICI Investments Strategic Fund have sold PAYBACK India to payments provider BharatPe.
The transaction price, thought to be in the region of US$30m, but … [Read more...] about PAYBACK India changes hands in significant industry move
The publishing of an article by Vogue (Vogue Business) on the importance of customer loyalty, deserves a … [Read more...] about Luxury business discovers importance of customer loyalty
Since the onset of COVID-19, consumers have embraced convenience stores with a rigor unseen in the past. As retail experienced massive … [Read more...] about C-store study goes global in year of Covid
A new loyalty scheme will launch next summer to replace the purehmv programme beloved by customers of the music store before it fell into … [Read more...] about HMV to get new loyalty
US retailer Target is rolling out its revamped loyalty program nationwide in time for the American holiday season.
The launch follows an 18-month test by the discounter in six cities that … [Read more...] about Target revamps programme and credit card
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by … [Read more...] about 88VIP members spend double, and adopt early
