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Discounting shown to have customer retention negative impact

Discounting shown to have customer retention negative impactPrice cuts above 30% damages loyalty The Christmas and new year holiday season is being described as “brutal” for retailers, with a slew of poor trading statements expected. Desperate companies are discounting heavily but this has been proved to have a seriously negative impact on customer loyalty. In the UK, Debenhams, New Look and Topshop took on aggressive discounting strategies of up … [Read more...] about Discounting shown to have customer retention negative impact

FUTR Europe Summit formerly Millennial 20/20

FUTR Europe Summit formerly Millennial 20/20 is back in London at its new home, the Business Design Centre on 24th - 25th April 2019. FUTR is Europe's only Summit focused on fresh thinking and progressive change in the future of retail, marketing and commerce. Hear from over 200 cross-industry speakers from Mars, Samsung and more and discover our highly-curated exhibition to find the latest technologies and solutions that will change the way you engage with … [Read more...] about FUTR Europe Summit formerly Millennial 20/20

Executing Shopper Insights

Executing Shopper Insights is back 6th and 7th February 2019! This is an opportunity to tackle the integration of shopper insight strategies led by brands and retailers to engage customers, enhance the impact of marketing investment, and create profitable Omni-channel strategies, led by a series of interactive case studies, panel discussions and roundtables. Taking place in London, register now to gain access to takeaways of the changing shopper insights market and new partners to deliver … [Read more...] about Executing Shopper Insights

French retail giant to issue enhanced customer benefits card



French retail giant to issue enhanced customer benefits card??Retail giant Carrefour is launching the PASS payment card, which will offer 'enhanced benefits' to its French customers and will feature the PayPass contactless application for low value retail payments. … [Read more...] about French retail giant to issue enhanced customer benefits card