Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
I saw an Amazon delivery van this week. It was brand spanking new and was proceeding through my tiny rural village. Usually … [Read more...] about Fighting back against the Amazon take-over
Discounting shown to have customer retention negative impactPrice cuts above 30% damages loyalty
The Christmas and new year holiday season is being described as “brutal” for … [Read more...] about Discounting shown to have customer retention negative impact
Praying at the alter of AppleLessons from their retail achievementIn 2011 researchers in the UK discovered that Apple the company actually triggers the same areas of the brain that light up during … [Read more...] about Praying at the alter of Apple
French retail giant to issue enhanced customer benefits card??Retail giant Carrefour is launching the PASS payment card, which will offer 'enhanced benefits' to its French customers and will feature … [Read more...] about French retail giant to issue enhanced customer benefits card
